Getting to know Brad

Bradley K Ward Headshot

Name: Bradley K. Ward, PCC (Brad)

What inspires me: People and organizations doing good. My husband, dogs, and tribe. Gratitude. Laughter!

Core values: Equality, social justice, meaning in life, honesty, helpfulness.

Personal Mission: to leave the world a better place than I found it.

My life in four words: Listen. Reflect. Empower. Celebrate.

Through the looking glass

One of my favorite accidental philosophers is the Cheshire Cat from Lewis Carroll’s Alice’s Adventures in Wonderland. Alice first encounters the cat after she’s become more and more harried by her adventures. She asks of him, “Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” the Cheshire Cat replied.

As she sat silently, Alice realized she was in a difficult spot. Out of boredom, she chased White Rabbit down the rabbit hole and into Wonderland, a world of confusion and anarchy.

While exploring this new world, Alice followed strange creatures, endured endless tea parties, and matched wits with a foul-tempered monarch. She took potions that changed her appearance, and then, she realized she didn’t know who she was.

Simply engaging with the world around her left Alice exhausted and dispirited. She had ventured into Wonderland alone and ended up hopelessly lost. If her story sounds familiar, maybe it’s time for a change.

Break out of your Wonderland cycle!

Hire me as your coach and I’ll be your Wonderland travel partner. I’ll keep us focused on your destination and point out your successes along the way.

Whether you’re transforming yourself or sharpening your leadership skills, my coaching can broaden your self-awareness, offer you new tools for navigating change, and uncover additional ways for you to be yourself in almost any situation.

Your transformation is my mission. Are you ready to get started?


Bradley K. Ward, PCC

Earned credentials and certifications:

Professional Certified Coach (PCC) – credentialed through the International Coaching Federation
Certified Values Coach – certified in the Schwartz Values Framework through Discover Your Values, LLC
Certified Lesbian/Gay/Transgender Business Enterprise through National Gay/Lesbian Chamber of Commerce

Website photos: Rand Larson, Morningstar Productions
Client: John Guay

Affiliations and Partnerships

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